The former refers to the tendency of a popular meme to become subject to parody and imitation, which may occur by mimicry or remix. Two central attributes of Internet memes are creative reproduction and intertextuality. For example, they often serve as simply light entertainment, but can also be powerful tools for self-expression, connection, social influence, and political subversion. There is no single format that memes must follow, and they can have various purposes. Internet memes are also seen as less conceptually abstract compared to their traditional counterpart. Though the terms are related, Internet memes differ in that they are often short-lasting fads, while traditional memes have their success determined by longevity. On the Internet, this spread occurs through online mediums such as social media. Internet memes come from the original concept of memes as an element of culture passed on from person to person. Use of media from various sources can sometimes lead to issues with copyright. They appear in a range of contexts, such as marketing, finance, politics, social movements, religion, and healthcare. Memes are considered an important part of Internet culture, and have become a developed research area. More recent genres include "dank" and surrealist memes, as well as short-form videos such as those uploaded on Vine and TikTok. With the rise of social media platforms such as YouTube, Twitter, and Facebook, memes have become more diverse and can spread quickly. Mike Godwin coined the term Internet meme in 1993 when he discussed memes as spreading via messageboards, Usenet groups, and email. Characteristics of memes include their susceptibility to parody, their use of intertextuality, their propagation in a viral pattern, and their evolution over time. Inspired by the concept of memes proposed by Richard Dawkins in 1972, Internet memes can take various forms, such as images, videos, GIFs, and various other viral sensations. An Internet meme, commonly known simply as a meme ( / m iː m/, MEEM), is a cultural item (such as an idea, behaviour, or style) that is spread via the Internet, often through social media platforms.
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